Our company was founded on 21st April 2022 and we named it “Tasty Corner Enterprise -TCE”. TCE is a snack food firm that sells high-quality products across Malaysia and the Southeast Asian area. In order to prepare for the festival celebration, we have produced 17 variations of murukku, 14 varieties of beans, and five varieties of sweets throughout the course of the last few years. 

Next, Marketing strategy is one of the most important elements for TCE to ensure its sustainability. It is the method on how TCE is able to interact, communicate and understand its customers by delivering a satisfiable product. It is also important to ensure customer able to have a holistic experience by knowing, buying and consuming our TCE’s snacks.

TCE will be using both online and offline marketing campaigns. These methods are to create awareness, curiosity, attention and “wanted to know” about TCE snacks. It will include advertising, publicity, roadshow, Facebook/ IG, tiktok and sales promotion. The initial promotion campaign will focus around Klang Valley area. This will enable us to understand and focus in the primary start up. By building up a strong follower and effective word of mouth campaign, we hope it can be expanded to other markets such as Penang, Johor and Melaka. 

When it comes to pricing TCE’s products, customer happiness and a reasonable wholesale price are crucial considerations. This, in turn, serves to increase demand for the company’s products. It follows as a result that the product is not difficult to market since people desire to buy products at an affordable price. Products designed by TCE to suit the needs of a varied range of customers physically attract the attention of consumers while also fulfilling their requirements in terms of product variety and quality, design, features and packaging, as well as product size.0

 Lastly, our company play a significant role in the community as we take supply from the B40 groups , unfortunate groups and single parent. We hope that we can run this business sustainably and successfully in the future.