UNIEC07 Brand Positioning & Strategies (for UNIEC participants ONLY)



ENROLL in this course for you to learn about Brand Positioning & Strategies from your business coach, Mrs Sofia Leong Abdullah, the Business Consultant, Coach & Trainer at Business Evolution of BNI & FMBA.

Attention: This course is not for sale at the moment. It is specially prepared for the participants of UNIEC only. Thank you.


Mrs Sofia started her career in the franchise industry in 1997 with the master franchisee of an international brand. Mrs Sofia’s expertise includes marketing and promotion, branding, image enhancement, business development, franchise evaluation & selection, training and project management. Apart from being the spoke-person and managing the overall operation of the secretariat office, Mrs Sofia’s responsibilities included dealing with corporate members, government liaison and overseeing the execution of projects and programmes which contributed to the nation’s franchise industry. Mrs Sofia has written many articles regarding franchising for various publications. Mrs Sofia was also a business coach and trainer for various entrepreneurship programmes.


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