Hi!

Welcome UNIEC Participant! =)

With this course, you will learn and gain knowledge on branding aspects from Mrs Sofia Leong Abdullah. She will guide you on the topic: Brand Positioning & Strategies.

For any inquiries or if you have any difficulties or encountered any technical difficulties, do inform the PIC of UNIEC team for your university.

Do take notes and happy learning!

ABOUT THE BUSINESS COACH:

Mrs Sofia Leong Abdullah, is a Business Consultant, a Coach & a Trainer at Business Evolution of BNI & FMBA. Mrs Sofia started her career in the franchise industry in 1997 with the master franchisee of an international brand. Mrs Sofia’s expertise includes marketing and promotion, branding, image enhancement, business development, franchise evaluation & selection, training and project management. Apart from being the spoke-person and managing the overall operation of the secretariat office, Mrs Sofia’s responsibilities included dealing with corporate members, government liaison and overseeing the execution of projects and programmes which contributed to the nation’s franchise industry. Mrs Sofia has written many articles regarding franchising for various publications. Mrs Sofia was also a business coach and trainer for various entrepreneurship programmes.